Author Archives: Roberto Torres

New Balance is launching a new cross array of shoes which provides a more in-depth to the barefoot experience. The gathering includes road running, trail running and wellness products.The wellness model is devised for those who want to pursue a more natural stance and gait during the course of the day even when not exercising, and is targeted as an exceptional recovery shoe for post workout or post-race activities. Having developed athletic shoes for over 100 years and having an established background in performance running has allowed New Balance to have a very focused and different procedure to this incredibly enjoyable product. When New Balance attempted to develop this product, it was tested and validated through high performance, ultra marathon runners, common midfoot and forefoot practitioners as well as in their state-of-the-art Sports Lab in which we calculates and test a variety of spots. Continue reading →